Finding a job is a l
ot like dating — it’s about finding a match between two parties (you and the company). It’s not just about money — although that is important. It’s also about helping the company meet a need that it has.
Companies hire because of their needs. This is true for all jobs — from entry-level administrative positions to the CEO’s job.
Understand the emotional motivation behind the job opening. What problem is the company trying to solve? Solving the problem can be about saving time, or building customer relationships. However, it’s crucial that you position yourself to solve their problem.
The question you want to answer for the employer is, “Why should you hire me?” When employers are hiring, they really want to know: “Why should I choose you instead of someone else?” Positioning is an important part of answering this question. You can’t be all things to all employers, so you need to figure out what sets you apart.
Personal positioning is unique to you. Figure out what makes you different. Consistency in this messaging will help you throughout the job search and interview process.
You need to express: “I am this.” Someone who is reading your résumé or LinkedIn profile should be able to recognize you in it.
The most difficult part about positioning is sounding original. Be specific about what distinguishes you. Your positioning is not your job title. Also, if your position could be said about almost anyone with your same job title, it needs work.
It’s important for a job seeker to stand out from the pool of applicants in order to receive serious consideration as a candidate. Personal positioning allows you to establish a clear message of who you are, the experience you have, and how you can be an asset to the employer.
Make sure your personal positioning aligns with your target company’s wants, needs, and/or values. Remember: Employers hire for their reasons, not yours!
You have to get the reader’s attention quickly. Your positioning is often the first impression an employer has of you, so make it count! (And speaking of first impressions, remember that how you dress is also part of your personal positioning.)
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Jennifer Owenby offers her combined expertise as a recruiter along with training as a professional resume writer. Please visit ONB Professional Resume Services for additional information and scheduling an appointment. Also, visit here for LinkedIn Profile Services.