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Why LinkedIn Is Important In Your Job Search

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Once upon a time, attending networking mixers, industry events, and Chamber of Commerce meetings were the best way to make new connections and build business relationships. Now, many of these activities have moved online within the LinkedIn community. Much like networking in person, professionals interact on LinkedIn with the explicit intention of making business connections.

With LinkedIn, you get all the benefits of networking in person, with less of the hassle. Instead of going from business lunch to business lunch hoping to meet people, LinkedIn provides a platform for you to specifically search for and research individuals who you know will directly add value to your job search.

Employers and recruiters use LinkedIn to locate both active job seekers and those who aren’t necessarily looking (passive candidates). They also use LinkedIn to vet job candidates before making an interview invitation or extending a job offer. LinkedIn also allows candidates to create an online portfolio of their accomplishments — by facilitating embedded video, links to content posted elsewhere on the Internet, and the ability to create highly shareable, long-form content in the form of LinkedIn’s “Publishing” feature.

LinkedIn allows you to identify, research, contact, follow-up, engage, and maintain your contacts in one place. Its ability to facilitate business networking is unmatched by any other social network. Essentially, your LinkedIn profile is a résumé, business card, and elevator speech all rolled up into one.

However, your LinkedIn profile is not your résumé. LinkedIn is a personal branding page. You need both a résumé and a LinkedIn profile, and they should be in sync with one another, but not be exact copies. The information on your résumé should match your profile (in terms of positions you’ve held, your educational credentials, etc.), but the content you include on your LinkedIn profile will be different than what is included on your résumé.

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Visit www.onbproresume.com to schedule your free strategy session today!

Jennifer Owenby offers her combined expertise as a recruiter along with training as a professional resume writer. Please visit ONB Professional Resume Services for additional information and scheduling an appointment. Also, visit here for LinkedIn Profile Services.

Career Checklist: 10 Tips for Success In Your Job Search

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Most people have never been taught how to find a job. However, research shows that the average worker only spends 4 years in a job — and you’ll have as many as 12-15 jobs over the course of your career.
 
Here are 10 things every job seeker can do to be successful in your job search.
 
Follow this checklist to learn how to find your new job faster. Remember, you only need one company to hire you. Instead of focusing your efforts on making dozens or hundreds of contacts with prospective employers, be selective!
  • Start with the end in mind. Take the time to think about what kind of job you’re targeting. What job title, functional roles, and industry are you interested in? Any specific companies you’d like to work for? If your ideal job was available, how would you describe it?
  • Take time to organize your job search. Outline a strategy and then use your plan to create a weekly list of activities.
  • Create a schedule each day for your job search activities. Make a list each day of the activities you want to complete. However, if an interview or networking opportunity comes up, of course, you will rearrange your schedule to fit it in!
  • Set aside a workspace for your job search. Designate a specific area to use when conducting your job search. This should be an area free of distractions.
  • Devote sufficient time to your job search. The more time and energy you devote to your job search, and the more aggressively you network, the faster your job search will proceed. If you are not currently working, commit yourself to a minimum of 40 hours per week devoted to your search campaign. If you are currently working, devote 15-20 hours per week at a minimum.
  • Recognize that your motivation is going to increase and decrease, depending on the success (or lack of success) you are having in reaching your job search goal. Reward yourself for effort, not for results.
  • Get the support of a team to help you. You don’t have to go it alone in your job search.
  • Ask your family and friends to support you. Join a job club. Use the services offered by your city, county, or state employment office. Contact your university alumni association. Hire a résumé writer and/or career coach.
  • Enlist an accountability partner. Recruit one person to support, encourage, and motivate you in your job search. This can be a friend, another job seeker, or a coach/counselor. (Choose someone who can be objective with you — and critical of your efforts — when they need to be. That role might be too difficult for a spouse/partner.)
  • It can be easier to get a job if you have a job (even if the job isn’t related to the job you want). Employers sometimes see hiring someone who is unemployed as “riskier” than hiring someone who is already working.
  • If you are having difficulty finding a job in your area, consider relocation. If you live in an area with high unemployment — especially in your industry — consider whether moving to another city, state, or region would improve your chances of getting hired.

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Job Search Not Going So Well? Try This Instead…

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ThisOneThing_580x326Did you know that hiring managers view hundreds of resumes and online profiles per available position? After a few hours of reviewing cookie cutter resumes and profiles, their eyes burn, glaze over, and yawns are coming more rapidly. And, although you might qualify for that new job they want to fill, you didn’t make the interview list due to an understated resume and/or poor LinkedIn profile.

Need proof that recruiters use LinkedIn? Journalist Jessi Hempel reported in the July 2013 issue of Fortune Magazine LinkedIn had developed into one of the most powerful business tools in existence. Approximately 88 of the Fortune 100companies use LinkedIn’s licensed recruiting software to search for job candidates.

Today, more than 89% of all recruiters report having hired someone through LinkedIn! LinkedIn profiles account for more than 73% of online candidate screenings, making it the most utilized resource leaving Facebook and Twitter behind. It’s reality that your information will be Googled and researched. Social media is now a cutting edge tool used to hire great candidates.

Elements of a Successful LinkedIn Profile:

Your profile should offer a unique perspective on who you are as a person, employee, and what you can offer an employer. What your LinkedIn profile should NOT be is a copied and pasted version of your resume. Many LinkedIn members make this mistake and are often passed over for a new position. Is that you? Is your LinkedIn summary strategically written to appear in recruiters’ searches? Does it showcase your personality and highlight your experience? Could your boring and cliché marketing tool use a facelift?

A Solution to Your Conundrum:

With a background in recruiting and a published fiction author, I understand how to write a strong marketing piece that gets you noticed right away. If you’re ready to catapult yourself past your competition, then schedule a time with me to review your options. Steer your career in the right direction with a professional resume and LinkedIn profile that will grab the attention of top recruiters and employers and stop you from ending up in the slush pile.

Are you ready? If you’re located in the U.S. or Canada, click here to schedule your free strategy session today!
Jennifer Owenby offers her combined expertise as a recruiter along with training as a professional resume writer. Please visit ONB Professional Resumes and LinkedIn Services for additional information and scheduling an appointment.

About Jennifer

Hi, I'm Jennifer Owenby and I'm the founder of ONB Professional Resume Services. A few years ago I was introduced to Dr. Sheri Kay Hoff, a life coach. She continually talked about finding your passion and loving what you do. If you love your work, you're full of passion for life, more energetic and Continue Reading »

F.A.Q.

FAQ's Why do I see a difference in resume prices? Lower cost resume services often outsource your resume and all of your personal information to ghost writers overseas. Unfortunately, the resume results include verbiage that is not consistent with our standard English. The final resumes are cluttered with incorrect words, misspellings, and Continue Reading »

Free Resources

FREE! Get my best-selling EBook concerning salary negotiation FREE! This guide gives you insider information concerning how to answer that pesky salary question "What is your current salary?", how to ask for a raise and get results and much more. Don't back yourself into a corner for lower pay than Continue Reading »